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• How constraints breed creativity for Attica Media Group’s digital transformation

  Attica Media Group, a member of Mondadori Group, was founded in 1994. Today, it is one of the largest media companies in Greece, with a portfolio of brands, magazine titles, radio stations and digital properties. According to Dimitris Nikolakopoulos, digital CCO at Attica, the company’s transformational path has been anything but dull.

  Published 23 April 2018 Features
• [Video] The importance of creating quick content to stand out as a brand

  For Cisco, creating quick content is a way to stand out as a brand on social media. Overthinking it is the biggest mistake you can make.

  Published 19 April 2018 Insight News
• The difference between artificial intelligence and automation

  As the emergence of AI grows stronger, many have begun to conflate this technology with the previous wave of automation that has gone before it. Chris Boos, CEO and founder of Arago refutes this stance, and explains how publishers and other businesses are already practically applying artificial intelligence to their brands.

  Published 18 April 2018 Features
• When advertising goes… DIS focus on alternative revenue streams

  With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

  Published 16 April 2018 Features
• Chart of the week: People think outside groups are planting fake news

  People interviewed for a poll by Monmouth University believe that mainstream media and social media platforms alike are threatened by outside groups and agents trying to plant fake news stories. 

  Published 16 April 2018 Insight News
• Muse: Robb Report's new brand targeting female readership

  Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

  Published 16 April 2018 Features
• Wait, what? Less than 5 days left to save on FIPP Asia tickets

  From 14-16 September FIPP will be in China for the 6^th FIPP Asia international conference and exhibition. Discounted launch tickets for the event is available until this Friday.

  Published 16 April 2018 FIPP News
• FIPP CEO on the resignation of WPP's Sir Martin Sorrell

  Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

  Published 15 April 2018 Industry News
• Melanie Deziel on how to strike the right balance between church and state

  Setting up a brand storytelling team as a publisher can be really challenging. How do you deal with concerns about the separation of church and state? The Native Advertising Institute asked Melanie Deziel, branded content consultant.

  Published 13 April 2018 Insight News
• Privacy, the EU and the future of publishers

  In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

  Published 13 April 2018 Features