The special issue, produced in partnership with Twentieth Century Fox for the release of Alien: Covenant on Friday 12 May. This is the first ever virtual reality magazine issue in the UK, said Bauer Media in a press release. The issue will go on sale on Wednesday 26 April.
7,500 copies of the limited edition special issue, priced at £6.99, will be available exclusively through Sainsbury’s, with an additional 2,000 available to buy online.
The issue unlocks two pieces of video content. This footage can be accessed using a unique Snapchat Snapcode found on the special Google VR headset that comes with the issue, all bagged together in a package featuring exclusive cover art.
Terri White, editor-in-chief of Empire, said: “Once again, Empire is leading the way when it comes to innovation and creativity in magazine media. With our exclusive virtual reality issue, we’re bringing our readers even closer to the films and filmmakers they love.”
Chris Green, UK marketing director, Twentieth Century Fox Film, added, “It’s fantastic to be working with Empire to bring fans this virtual reality experience. For those brave enough, it’s a unique opportunity to step inside the Alien universe for an exhilarating and immersive taste of what’s in store for them when Alien: Covenant hits cinemas on 12 May.”
Bauer Media is a member of FIPP.
More like this
Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”15th Apr 2018 Industry News
Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.12th Apr 2018 Industry News
Hitting newsstands today, Seventeen magazine released a special issue commemorating the March for Our Lives. This comes off the heels of Seventeen chartering a bus to bring 30 teenage activists to Washington DC for the march.5th Apr 2018 Industry News
Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6 per cent growth in total digital revenue in 2017 compared to 2016, rising to GBP£365.5m (USD$512.5m). The increase was fuelled by a 27 per cent annual revenue increase from display advertising.5th Apr 2018 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next