return Home

BBC Top Gear hosts inaugural international partners summit in London

Immediate Media recently played host to 35 international partners of BBC Top Gear Magazine, covering the globe from South Korea to France to South Africa, for the inaugural Top Gear licensees conference in London.

Top Gear is the world’s biggest motoring brand and the event saw experts from the magazine provide an overview of the brand’s direction as it enters the new era alongside the new show, with presentations from editor Charlie Turner and international licensing director, Tim Hudson. A series of breakout sessions were focused on how to market the magazine, product development and editorial commissioning. 

In the evening the partners joined 160 people – from international partners to media agency clients – in attending a huge Top Gear party at BMA House in London. Hosted by publisher Simon Carrington and editor-in-chief Charlie Turner, the event showcased the new TopGear.com and provided guests with updates on the magazine and other Top Gear products. 

Over the course of the evening, guests were able to check out incredible cars including a Lamborghini Aventador, take part in Forza races and have their picture taken in a Mini Cooper photobooth. The highlight of the night saw two cars from the new James Bond Spectre film driven into the courtyard. This was the first time the stunning Aston Martin DB10 and feisty Jaguar C-X75 had been seen together.

Check out the video to find out how the partners find working on Top Gear and their views on the brand. 

More like this

BBC Top Gear Magazine to launch French and Japanese editions

WoodWing´s HTML5 tool Inception drives the evolution of TopGear

Prinpia to launch BBC Top Gear in South Korea

  • FIPP CEO on the resignation of WPP's Sir Martin Sorrell

    Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

    15th Apr 2018 Industry News
  • Summit Media closes last print titles to go digital only

    Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

    12th Apr 2018 Industry News
  • Seventeen magazine releases "March for Our Lives" special issue

    Hitting newsstands today, Seventeen magazine released a special issue commemorating the March for Our Lives. This comes off the heels of Seventeen chartering a bus to bring 30 teenage activists to Washington DC for the march.

    5th Apr 2018 Industry News
  • Display advertising continues to be largest driver of digital publisher revenue in the UK

    Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6 per cent growth in total digital revenue in 2017 compared to 2016, rising to GBP£365.5m (USD$512.5m). The increase was fuelled by a 27 per cent annual revenue increase from display advertising. 

    5th Apr 2018 Industry News

Video

Visit our Youtube channel

FIND OUT MORE

In this article

Most Read

All News

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site