Dennis has announced the launch of Enzo magazine in France. The first spring issue will be published on 30th April 2018. The second licence for the title since launch in July 2017, the all-new quarterly title is dedicated exclusively to Ferrari. The title will launch with licensing partner NG Presse.
The magazine covers all things related to the Italian manufacturer: the road cars and the race cars, past and present, plus the designers, engineers and drivers who have created the Ferrari legend. Every issue features road tests of the latest models, epic drive stories, track tests of iconic racers, tales from the past, and interviews with the leading personalities in the Ferrari world.
NG Presse currently publish Evo, Octane France and Motorsport Magazine. The launch of Enzo will further expand their presence in the supercar market.
Carlotta Serantoni, senior licensing manager at Dennis, said: “Ferrari is the world’s most powerful, luxury motoring marque, and a brand which consistently maintains positive consumer perceptions and high sales. The classic Ferrari market has continued to grow and flourish, and we are therefore confident that there is a gap in the market for such a high-end, beautifully produced magazine. In the spirit of this continued growth, we are delighted to have partnered with NG Presse to launch in France.”
Nicolas Gourdol, director of NG Presse, added: “We are very pleased to partner with Dennis Publishing to launch the first Ferrari Magazine on the French market. This independent Ferrari Magazine will be a huge success with our French readers, including entertaining and informative features about cars, history and technological innovation.”
Enzo France will also be on sale in Belgium, Switzerland and Luxembourg.
Dennis is a member of FIPP.
More like this
Harper’s Bazaar has launched The Bazaar Literary Salon – a new event where Bazaar readers will be able to meet highly acclaimed female authors, publishers and agents.4th Apr 2018 Launches
Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project – an online shopping service under the its glossy brand in Russia. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.3rd Apr 2018 Launches
Politico announced the launch of DataPoint in Europe, the first data journalism platform, as part of its premium subscription service Politico Pro.3rd Apr 2018 Launches
The team behind Bauer Media’s Empire, is to launch Pilot TV, a new magazine curating and celebrating the best in cinematic TV.27th Mar 2018 Launches