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  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    Published 16 April 2018 Features
  • Cosmopolitan Russia launches CosmoShop

    Cosmopolitan, a member of the Union of publishers of Russia (GIPP), launched its CosmoShop project – an online shopping service under the its glossy brand in Russia. The first project of its kind in the Russian media market, it creates a new trend in the region's ecommerce landscape.

    Published 03 April 2018 Launches
  • Three steps to leveraging the data swamp: turn data overwhelm into revenue control

    Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue. But today reporting has evolved to a swamp of endless possibilities, and not exactly a clear one. Add the fact that everyone uses different metrics and the frustration is complete.

    Published 02 March 2018 Opinion
  • The pivot to ‘clubscription’

    In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

    Published 12 February 2018 Features
  • Forbes' revenue diversification into branded content and live events is big business

    101 year old business magazine Forbes is practicing what the publication preaches and diversifying revenue streams to attract new audiences and advertisers. Here, in this exclusive video interview for FIPP, two of the media company's most senior representatives talk us through the publication's key focusses for 2018 including branded content, live events, and interestingly at a time of consolidation in other areas of the media industry, expanding its editorial team.  

    Published 29 January 2018 Features
  • How to make money online once Google starts blocking ads

    There are big changes coming down the line for online publishers in 2018. As more and more large publishers move to diversify their revenues and as digital ad growth slows even for industry giants, organisations at the top of the advertising food chain are exploring how to keep businesses profitable.

    Published 11 January 2018 Opinion
  • The stories you read most on in 2017

    Stories about business and revenue models, about transformation and innovation, about data and audience engagement, and – as one would expect – about magazine media and brands, made up the bulk of most read stories on in 2017.

    Published 20 December 2017 Features
  • Medium is fixing the broken ad model: an interview with Caitlin Roman

    Early last year, Medium founder and CEO Ev Williams declared the current media model broken, pointing out how ad-based publishing tends to encourage clicks more than high-quality content creation. If you’ve been following the Sterling Woods blog, you already know we agree.

    Published 13 December 2017 Opinion
  • Meredith Corp launches "BH&G Insider" membership programme

    Meredith Corporation today launched "BH&G Insider," a membership programme designed to bring even more of the Better Homes & Gardens brand to loyal readers worldwide.

    Published 07 November 2017 Industry News
  • Monetising video: a work in progress

    One of the topics under investigation at this year’s FIPP World Congress in London was the term ‘pivot to video’ and whether, given the relative cost of producing video content off extremely low CPMs (some as low as 15 US cents), pursuing a video strategy one that is paying off for content owners.

    Published 16 October 2017 Features

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